Since inception in 1971, when Monica’s father, Frank Franklin, began the business, Custom Marine has been a well-renowned source for boaters of all levels. Will joined his wife’s family boat dealership in April of 1999, and eventually purchased the business in January 2014. Looking to grow the business through innovation, hard work and deliver exceptional service, the Massey family continues the family tradition that is Custom Marine.

Will started boating at the age of 20, shark fishing in Calibogue Sound, South Carolina with a close friend. He remembers that first boat well - an 18′ Wellcraft Fisherman. These days led to his passion for boats and helping to create an enjoyable boating experience for boaters of all levels. After graduating from Georgia Southern University in 1987, Will became a partner in Diamond Aviation, an Air Taxi, Flight School and Fixed Base Operation in Statesboro, GA. He served as the GM and backup Pilot until the business was sold in the mid-nineties.

Will and Monica reside in Statesboro, GA, with their two children, Adam and Anna. The Massey’s are members of First United Methodist Church of Statesboro. Monica & Will are active members at Forest Heights Country Club, where Will served as past Golf Committee Chair and also served on the Board of Directors. Will has a passion for the game of golf and the character the game promotes. As a former member of Georgia Southern’s Golf Team, the Massey’s still support the Georgia Southern Golf program. Monica is a long time member of the Statesboro Service League. Family, church, and the ability to provide stable and rewarding jobs are what drive the Massey family to continue growing the business every day.

When you enter Custom Marine, don't be alarmed if you hear a bark. That's just CJ saying hello. She's working on her inside voice, but she just loves her job so much she can't help it sometimes. Though she may look sweet, CJ takes her job at Custom Marine very seriously. As the Customer Service Manager, CJ spreads a little love everywhere she goes. Busted motor? CJ can help. Nervous about finding the right boat? Let CJ ease your mind. Spouse upset you bought another boat? No worries! CJ will keep you company. If you're really lucky, she may even bring you one of her favorite things. Crumpled paper, her new toy, a bone...she's willing to show you all of it in hopes they bring you as much joy as they do her.

When CJ isn't spreading love at Custom Marine, she enjoys spending time with her humans and four legged brothers and sisters. She loves eating, playing outside and running, and getting petted. Whether you're looking for a new boat, getting your boat serviced, buying parts, or just need a friend, CJ is ready to help!

Born in Bulloch County, Jonathan was blessed to grow up in a sportsman’s paradise. He’ll tell you the top four things mattered to him while growing up: family, baseball, hunting and fishing. Years later, his love for the outdoors led in to his professional life, as a Sales Representative at Custom Marine. He supported his college years as a guide at a shooting preserve, which piqued his interest in instruction. He has provided shot gunning tips, dog handling and fishing advice to many.

Growing up fishing off of the beaches of Georgia’s Golden Isles provided the formation of one of Jonathan’s early goals: boat ownership. Upon completing his degree at Georgia Southern University, Jonathan secured his first “real” job. He bought his first boat at Custom Marine; a ’96 180 CC Sea Pro. Many boats and countless spring tides later, Jonathan still plies the waters of Coastal Georgia as often as he can. His strong knowledge of the boating industry, combined with his strong desire to help boaters of all levels are two of the main reasons why Jonathan has such a strong following of happy customers. His high school sweetheart, and now wife, Kim, shares his love of the boating lifestyle. They reside in Bulloch County, with two great kids: Jack and Jill.

Jonathan first joined the Custom Marine family in 1999, and continues to build lasting relationships with many of his customers. In his spare time, he enjoys volunteering with his church and with youth athletics including baseball and football. He is dedicated to treating his customers as he would like to be treated. Honesty, respect for one’s time, and true appreciation for one’s business are his guiding principles while guiding a client to their boating lifestyle.

Kelsie Kennedy joined Custom Marine as the Marketing Director in 2024. She brings with her a wealth of experience in the field and loves the environment and people at Custom Marine. Originally from Vidalia, GA, Kelsie found herself in Statesboro after moving around a bit. She spent seven years in Atlanta and decided she wanted a peaceful and slower-paced lifestyle.

Kelsie loves spending time outdoors and Southeast Georgia provides the perfect setting for her and her son. She believes that it's important for him to grow up in the outdoors, just like she did. One of her favorite pastimes is fishing. In addition to fishing, Kelsie also enjoys taking and editing photos. She jokes that she has enough pictures of her son to wallpaper an entire house.

Brad Lanier began his boating industry career in January of 2000. He is a native of Bulloch county and been an avid outdoorsman most of his life. Brad’s ties to southeast Georgia run deep, as he is a native of Bulloch County and has been an avid outdoorsman most of his life. During his career at Custom Marine, Brad has helped hundreds of boaters find the perfect vessel to match their boating needs.

He has made many lifetime memories fishing and boating with his father, family, and close friends on our coastal waters. Brad takes great pride in sharing his vast knowledge of the boating lifestyle to educate each and every one of his customers on the boat they are looking for, as well as having a safe and enjoyable boating experience. Brad resides in Statesboro with his wife, Abby, and their two sons. He loves spending time with his family hunting, fishing, playing backyard football and little league baseball.

If you’ve been to the Custom Marine service department, you’ve probably met Chris. Chris first joined the Custom Marine family when he was 16 years old. He has worked in most every department, but the service department is where he excels. With over 33 years of experience in the boating industry, Chris is a vital resource for our service customers. He is an expert in most every type of marine service, from routine maintenance and oil changes to more complex diagnostics. He thrives on finding solutions for all of his customers, finds joy in helping fellow boaters have a positive boating experience.

Chris is married to wife, Sheila, and has two sons. In his spare time, you can find him spending time with his wife, fishing, relaxing and enjoying life.

Adam Massey serves as our Parts Coordinator here at Custom Marine. He has been working alongside his parents for the past 7 years, starting as a summer employee when he was only 12 years old. He loves everything about Custom Marine and takes pride in being part of the team.

Adam is a true Statesboro local who enjoys fishing on his boat. The coast is his favorite place to go, and he spends his time exploring the local waters and catching fish.  Adam's favorite boat brand is Sportsman Boats, and he admires the constant innovation they bring to their boats.

Originally from Indianapolis, Indiana, Greg brings a unique combination of military leadership, business expertise, and a passion for customer service to his role as General Sales Manager at Custom Marine. After serving in the United States Army from 2004 to 2012, he made Southeast Georgia home and has dedicated his career to building strong teams and creating exceptional customer experiences.

Greg holds both an MBA and a Doctor of Business Administration (DBA) from South University in Savannah. His doctoral research centered on employee commitment and the psychological impact of mergers and acquisitions, reflecting his belief that great organizations are built by investing in people. At Custom Marine, he's committed to helping customers find the right boat while fostering a culture that values integrity, teamwork, and lasting relationships.

When he's not at the dealership, Greg enjoys spending time with his wife, Courtney, and their six children. A proud Anderson University and Air Force dad, he values family above all and appreciates the outdoor lifestyle that makes boating such a natural part of life in Southeast Georgia.

As a Service Technician at Custom Marine, Garrick Freese enjoys solving problems and helping customers get back on the water with confidence. Originally from Savannah, Georgia, Garrick joined the Custom Marine family in early 2026 and quickly found what he appreciates most about the dealership—the people. From his coworkers to the customers, he enjoys being part of a team that shares a genuine passion for boating and the outdoors.

Garrick's boat of choice is the Sportsman lineup thanks to its smart engineering, ease of maintenance, and exceptional performance on the water. Outside of work, you'll usually find him fishing or spending time with his family, making the most of everything Southeast Georgia's waterways have to offer. And when he's not on the water, don't be surprised if you find him on the golf course—it's one of his favorite ways to unwind.