Meet our Team
Will Massey & Monica Massey
Since inception in 1971, when Monica’s father, Frank Franklin, began the business, Custom Marine has been a well-renowned source for boaters of all levels. Will joined his wife’s family boat dealership in April of 1999, and eventually purchased the business in January 2014. Looking to grow the business thru innovation, hard work and deliver exceptional service, the Massey family continues the family tradition that is Custom Marine.
Will started boating at the age of 20, shark fishing in Calibogue Sound, South Carolina with a close friend. He remembers that first boat well – an 18′ Wellcraft Fisherman. These days led to his passion for boats and helping to create an enjoyable boating experience for boaters of all levels. After graduating from Georgia Southern University in 1987, Will became a partner in Diamond Aviation, an Air Taxi, Flight School and Fixed Base Operation in Statesboro, GA. He served as the GM and backup Pilot until the business was sold in the mid-nineties.
Will and Monica reside in Statesboro, GA, with their two children, Adam and Anna. The Massey’s are members of First United Methodist Church of Statesboro. Monica & Will are active members at Forest Heights Country Club, where Will served as past Golf Committee Chair and also served on the Board of Directors. Will has a passion for the game of golf, and the character the game promotes. As a former member of Georgia Southern’s Golf Team, the Massey’s still support the Georgia Southern Golf program. Monica is a long time member of the Statesboro Service League. Family, church and ability to provide jobs that are stable and rewarding are what drive the Massey family to continue to grow the business every day.
Born in Bulloch County, Jonathan was blessed to grow up in a sportsman’s paradise. He’ll tell you the top four things mattered to him while growing up: family, baseball, hunting and fishing. Years later, his love for the outdoors led in to his professional life, as a Sales Representative at Custom Marine. He supported his college years as a guide at a shooting preserve, which piqued his interest in instruction. He has provided shot gunning tips, dog handling and fishing advice to many. Growing up fishing off of the beaches of Georgia’s Golden Isles provided the formation of one of Jonathan’s early goals: boat ownership. Upon completing his degree at Georgia Southern University, Jonathan secured his first “real” job. He bought his first boat at Custom Marine; a ’96 180 CC Sea Pro. Many boats and countless spring tides later, Jonathan still plies the waters of Coastal Georgia as often as he can. His strong knowledge of the boating industry, combined with his strong desire to help boaters of all levels are two of the main reasons why Jonathan has such a strong following of happy customers. His high school sweetheart, and now wife, Kim, shares his love of the boating lifestyle. They reside in Bulloch County, with two great kids: Jack and Jill. Jonathan first joined the Custom Marine family in 1999, and continues to build lasting relationships with many of his customers. In his spare time, he enjoys volunteering with his church and with youth athletics including baseball and football. He is dedicated to treating his customers, as he would like to be treated. Honesty, respect for one’s time and true appreciation for one’s business are his guiding principles while guiding a client to their boating lifestyle.
Brad Lanier began his boating industry career in January of 2000. He is a native of Bulloch county and been an avid outdoorsman most of his life. Brad’s ties to southeast Georgia run deep, as he is a native of Bulloch County and has been an avid outdoorsman most of his life. During his career at Custom Marine, Brad has helped hundreds of boaters find the perfect vessel to match their boating needs. He has made many lifetime memories fishing and boating with his father, family, and close friends on our coastal waters. Brad takes great pride in sharing his vast knowledge of the boating lifestyle to educate each and every one of his customers on the boat they are looking for, as well as having a safe and enjoyable boating experience. Brad resides in Statesboro with his wife, Abby, and their two sons. He loves spending time with his family hunting, fishing, playing backyard football and little league baseball.
Patrick Lewis was raised in Baxley, GA in Lake Myers. He spent summers enjoying the water, showing off his skills on the jet-ski and inner tubing. In 2007, he moved to Statesboro to attend Georgia Southern University where he got his Bachelors in Writing and Linguistics. He joined the Custom Marine family in the service department, and that is where his love for the boating industry began to flourish. Patrick has quickly become a strong source for all of our valued customers, from first time to experienced boaters. Patrick is married to wife; Katy, and they reside in Statesboro with their daughter and two pets – a beagle and rescued blind cat who gives ‘high fives’. Patrick also enjoys yo-yo’s (ask him to show you a trick or two). He is also an avid gamer and enjoys poetry, target archery, pellet guns and blowguns. He also has volunteered at the Georgia Southern Botanical Gardens and Bumble Bees Learning Center helping and organizing educational activities.
Born and raised in Bulloch County, Amber is a proud graduate of Southeast Bulloch High School, and Ogeechee Technical College. Before joining the Custom Marine family, she worked as a cosmetologist, and helped with her family’s business, Tucker Utilities. In addition to working in Customer Service at Custom Marine, Amber owns & operates DIG, a Ground Penetrating Radar company. Having grown up on her family farm in Middleground, Amber has a passion for helping animals. She has had most every kind of pet you can imagine, from donkeys and horses to cats and dogs.
Amber’s compassion, team attitude, and desire to ensure every customer has an enjoyable experience are what drive her to provide excellent customer service to every Custom Marine customer. Amber currently resides in Statesboro with her boyfriend and big-lipped bulldog named Bruno. Amber enjoys spending time with her family and loved ones, and some of her most treasured memories are of times spent on the Georgia coast.
If you’ve been to the Custom Marine service department, you’ve probably met Chris. Chris first joined the Custom Marine family when he was 16 years old. He has worked in most every department, but the service department is where he excels. With over 33 years of experience in the boating industry, Chris is a vital resource for our service customers. He is an expert in most every type of marine service, from routine maintenance and oil changes to more complex diagnostics. He thrives on finding solutions for all of his customers, finds joy in helping fellow boaters have a positive boating experience.
Chris is married to wife, Sheila, and has one son. In his spare time, you can find him spending time with his wife, fishing, relaxing and enjoying life.
Growing up in Florida, David Cason has always had a passion for working on boats. He’s had boats his entire life, and has experience working on many different types of boats throughout the years. In addition to his experience in the boating industry, David worked as a welder for 14 years. As a Service Technician at Custom Marine, David’s greatest strength is his meticulous attention to detail. In fact, one of the reasons he joined the Custom Marine family is because he shares in our commitment to ensure fellow boaters have a good, honest and able place to get their boat serviced. He strives to make sure that customers fully understand the work being performed on their boat, and wants to do his part in helping assure a positive boating experience.
David currently lives in Portal, GA, with his wife, Leighanne, and two children. David enjoys spending time with his family, and enjoys hunting, fishing and being on the water.
Robert brings over 28 years of experience working as a Master Technician for automotive dealerships. He is extremely knowledgeable with diagnosing and fixing most any mechanical problem, especially when it comes to boats. Having worked at dealerships much of his career, Robert feels truly at home as a member of the Custom Marine family. He takes pride in working for a local, family owned business, and looks forward to helping each and every customer.
Whether he is headed out for a fishing trip, or just cruising the waterways, you can find Robert on the water most every weekend. He also enjoys hunting, and most anything outdoors. Robert is a native of Bulloch County, and currently resides in Jenkins County with his wife, Amy, and three children.
And yes, he is distantly related to Richard Petty.